Z3 Design
项目介绍 PROJECT INTRODUCTION

茶言

Chanyan


茶言。线上销售模式,中等价位。消费群以中青年女性为主。

通过市场调研后,绘制出偏极繁的原创插画,在视觉上,与多数同类型、同渠道的竞争品牌形成区隔。在风格上,亲民一些、务实一些。




项目单位:表达平面设计工作室

设计师:王强




English explanation


Tea and soup spectrum. Online sales model, medium price. The consumer groups are mainly young and middle-aged women.

After market research, we draw out a very original and original illustration, which visually distinguishes it from most competing brands of the same type and the same channel. In terms of style, there are some people who are close to the people and practical.



Project Unit: Express Graphic Design Studio

Designer: Wang Qiang



整体展示OVERALL DISPLAY





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